November 21, 2023
The Intricacies of Brand Architecture: A Deep Dive into the Structure and Hierarchy of Brands
By the end of this journey, you’ll not only be able to identify the different types of brand architecture, but you’ll also understand how to use them to your advantage. Whether…
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November 15, 2023
Domain Extensions in 2023: Does the ‘.com’ Still Reign Supreme?
As we sail through the digital ocean in 2023, the quest for a perfect domain name remains as relevant as ever. Traditionally, the ‘.com’ extension has been the crown jewel of…
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November 14, 2023
Embrace Brand Positioning: Your Secret Weapon to Stand Out in the Market
Brand positioning is your unique space in the market. It’s what makes you, you. It’s your personality, your promise, and your reputation, all rolled into one. It’s not about being…
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November 10, 2023
The iPhone: A Journey Through Time
In the annals of technological innovation, few products have made as profound an impact as Apple’s iPhone. It’s not just a product, but a cultural phenomenon that has reshaped the…
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November 9, 2023
Fundamentals of Branding: A Deep Dive into the World of Perception and Performance
Branding is not just about designing a neat logo or coming up with a catchy tagline. It’s a whole lot more. Picture your brand as a story, a narrative that strings together what…
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October 5, 2023
The Secret to Selling More: Be More Like a Used Car Salesman
As a business owner, you know that sales are the lifeblood of your company. Without them, you wouldn’t be able to keep the lights on or pay your employees. But how do you make…
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September 28, 2023
How to Utilize Enhanced Brand Content on Amazon Seller Central to Help You Convert More Customers
If you’re an Amazon seller, you know how important it is to stand out among the competition. Amazon offers a variety of tools to help you do just that, including Enhanced Brand…
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September 21, 2023
Why You Should Consider Using Shopify for Your Direct To Consumer Website
As a business owner, you know that having a website is crucial to your success. But with so many options out there, it can be challenging to pick the right one for your business.…
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September 20, 2023
How to Transition Work-Life Balance After You Get Married
Marriage is a beautiful union that brings two people together in love and commitment. However, it also brings changes to your daily life, including how you balance work and…
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September 14, 2023
The Dos and Don’ts of Selling: A Guide to Not Being a Sleazy Salesperson
As a business owner, there’s no escaping the fact that selling is an essential part of your job. Whether you’re selling products, services, or ideas, you need to be able to…
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