As we sail through the digital ocean in 2023, the quest for a perfect domain name remains as relevant as ever. Traditionally, the ‘.com’ extension has been the crown jewel of domain names. It was synonymous with credibility, global reach, and was often seen as a mark of a serious business entity. But with the proliferation of countless new domain extensions and the evolving digital landscape, does the ‘.com’ still hold its prime status? Let’s dive in.

A Brief History of ‘.com’

The ‘.com’ extension, short for ‘commercial,’ was one of the first domain extensions introduced in 1985. Over the years, as the internet became a cornerstone of business, ‘.com’ domains became hot property, leading to the infamous domain gold rush of the late 90s and early 2000s.

The Rise of New Domain Extensions

Fast-forward to the 2010s, and the domain scene began to shift. With the ‘.com’ space becoming increasingly saturated, the Internet Corporation for Assigned Names and Numbers (ICANN) started introducing new generic top-level domains (gTLDs). Brands and businesses now had a plethora of options, from ‘.app’ for apps, ‘.blog’ for bloggers, to industry-specific ones like ‘.fashion’ or ‘.tech.’

The Advantages of a Diverse Domain Landscape:

  • Brand Identity: New extensions can provide businesses with a clearer branding opportunity. For instance, a tech startup might find ‘.tech’ more indicative of its identity than a ‘.com.’
  • Availability: With ‘.com’ domains becoming scarcer, newer extensions offer more possibilities for businesses to find a domain name that aligns perfectly with their brand.
  • Innovation in Marketing: Some brands have leveraged clever domain names for marketing campaigns, using extensions like ‘.link’ or ‘.click.’

Does ‘.com’ Still Matter in 2023?

While the domain landscape has undoubtedly diversified, ‘.com’ hasn’t lost its charm entirely.

  • Trust & Credibility: For many, especially older demographics, a ‘.com’ still feels familiar and trustworthy.
  • Global Recognition: As a legacy domain, ‘.com’ is globally recognized and is often the first guess when trying to recall a website.
  • SEO Impact: Historically, ‘.com’ domains had an advantage when it came to search engine optimization (SEO). While search algorithms have evolved to level the playing field, many still believe that a ‘.com’ has a slight edge.

The Bottom Line in 2023

Choosing a domain extension in 2023 is more nuanced than ever. While ‘.com’ remains a solid choice, especially for businesses with a global ambition, it’s no longer the only game in town. Newer extensions can offer branding opportunities, availability, and innovative marketing avenues. The key is understanding your audience, your business goals, and how your domain fits into your broader branding strategy. In the ever-evolving digital age, adaptability, and relevance take precedence over tradition.

Ankur K Garg

I have built brands that have earned $125MM+ in revenues and I was a pioneer in developing social media influencers in the early 2010s. Currently I am a SDC Nutrition Executive @WeMakeSupplements, Founder of #INTHELAB, Founder of YOUNGRY @StayYoungry, Zealous Content Hero, Award Winning Graphic Designer & Full Stack Web Developer, and a YouTuber.