As a business owner, there’s no escaping the fact that selling is an essential part of your job. Whether you’re selling products, services, or ideas, you need to be able to persuade people to buy into what you’re offering. However, nobody likes a pushy or sleazy salesperson, and adopting those tactics will do more harm than good in the long run. That’s why it’s important to know the dos and don’ts of selling, so you can build trust with potential customers and create long-lasting relationships. In this selling guide, we’ll go through some essential tips to help you become a successful, but ethical, salesperson.

Selling Guide: Do Your Research

Before you even start selling, you need to have a deep understanding of your product or service. This means doing your research and knowing all the features, benefits, and potential drawbacks. It also means understanding your target audience and what they’re looking for. Here are some dos and don’ts when it comes to researching:


  • Research your competitors to see what they’re offering and how you can differentiate yourself
  • Identify your target audience and understand their needs and pain points
  • Read industry publications and blogs to stay up-to-date with trends and developments


  • Assume you know everything about your product or service without doing research
  • Ignore your competitors and assume you have no competition
  • Make assumptions about your target audience without doing proper research

By doing your research, you’ll be able to speak confidently about your product or service and show potential customers that you understand their needs.

Build Relationships, Not Transactions

Selling shouldn’t be about making a quick buck and moving on to the next customer. Instead, it should be about building long-lasting relationships with your customers. Here are some dos and don’ts when it comes to building relationships:


  • Listen to your customers and understand their needs
  • Be honest and transparent about what you’re selling
  • Follow up with your customers after the sale to ensure they’re satisfied


  • Try to push a product or service on a customer that doesn’t need it
  • Make false promises or exaggerate the benefits of your product or service
  • Forget about your customers once the sale is made

By building relationships with your customers, you’ll create trust and loyalty, which will lead to repeat business and referrals.

Be Professional and Respectful

Finally, it’s important to remember that selling is a professional job, and you need to conduct yourself accordingly. Here are some dos and don’ts when it comes to professionalism:


  • Dress appropriately for the situation
  • Be punctual and respectful of your customer’s time
  • Be polite and courteous at all times


  • Be pushy or aggressive in your sales tactics
  • Show up unprepared or without the necessary materials
  • Be disrespectful or rude to your customers

By being professional and respectful, you’ll show potential customers that you take your job seriously and that you value their time and business.

Selling is an essential part of being a business owner, but it doesn’t have to be sleazy or unethical. By following the dos and don’ts of this selling guide, you’ll be able to build trust with your customers and create long-lasting relationships. Remember to do your research, build relationships, and be professional and respectful at all times. By adopting these tactics, you’ll become a successful, ethical salesperson that customers will want to buy from again and again.

Ankur K Garg

I have built brands that have earned $125MM+ in revenues and I was a pioneer in developing social media influencers in the early 2010s. Currently I am a SDC Nutrition Executive @WeMakeSupplements, Founder of #INTHELAB, Founder of YOUNGRY @StayYoungry, Zealous Content Hero, Award Winning Graphic Designer & Full Stack Web Developer, and a YouTuber.