Ankur K Garg

Just like an explorer needs a compass for their journey, your brand needs consumer insights to guide its strategy. Understanding your consumer behaviors, needs, and perceptions is…

Black Friday, the post-Thanksgiving sale extravaganza, has transformed into a global phenomenon. As 2023 approaches, brands are grappling with the need to stand out in an…

Developing a consistent and appealing tone of voice isn't just about picking the right words. It's about understanding your brand's personality and finding a way to express it…

The Christmas season, with its festive spirit, has always been a significant sales period for businesses worldwide. As we conclude 2023, let's take a reflective journey through…

Remember back in the day when branding meant having a catchy name, a snazzy logo and a hard-hitting slogan? Well, those were simpler times. Fast forward to today, we're smack dab…

As a business owner, you’re constantly looking for ways to increase your sales. You’ve tried everything from email marketing to social media advertising, and yet, you still feel…

Crisis Management is a bit like being a firefighter. When a fire breaks out (the crisis), the firefighter (that’s you) rushes to the scene to put out the flames and minimize the…

In a world inundated with ads at every turn, standing out becomes an art. Enter disruption marketing — a concept that turned traditional advertising on its head. From its…

Imagine walking into a crowded marketplace — bustling with activity, filled with vendors shouting out to potential customers, each with their unique offerings. Now, consider this…

Thanksgiving, a cherished American tradition, has witnessed subtle yet significant changes in its celebration patterns in the 21st century. As we delve into the statistics…