As a business owner, you know that having a strong online presence is essential for reaching your target audience and increasing sales. But with so many options out there, it can be overwhelming to know where to start. Two of the biggest players in the e-commerce space are Amazon and Walmart, and optimizing your listings on these platforms can make a big difference in your bottom line.

In this post, we’ll dive into some tips and strategies for optimizing your Amazon and Walmart listings to get more sales, including everything from keyword research to product descriptions to customer reviews. Whether you’re a seasoned seller or just starting out, these tips will help you take your online sales to the next level.

Conducting Keyword Research

The first step in optimizing your Amazon and Walmart listings is conducting keyword research. This involves identifying the keywords and phrases that your target audience is searching for when looking for products like yours. By incorporating these keywords into your product listings, you’ll increase the likelihood that your products will appear in relevant search results.

One way to conduct keyword research is by using a tool like Google Keyword Planner or Ahrefs. These tools allow you to enter a keyword related to your product and see a list of related keywords and their search volumes. You can then select the most relevant keywords and incorporate them into your product titles, bullet points, and descriptions.

Another way to conduct keyword research is by looking at the search terms that customers are using to find your products. On Amazon, you can do this by going to the “Search Terms” report in your Seller Central account. This report will show you the search terms that customers are using to find your products, allowing you to identify any keywords that you may be missing and incorporate them into your listings.

Crafting Compelling Product Descriptions

Once you’ve identified the keywords that you want to target, it’s time to focus on crafting compelling product descriptions. Your product descriptions should be informative, engaging, and optimized for search engines.

Start by including all of the relevant information about your product, including its features, dimensions, and materials. Be sure to highlight any unique selling points that make your product stand out from the competition.

Next, focus on optimizing your product descriptions for search engines. This means incorporating your target keywords into your product descriptions in a natural and organic way. Be sure to use your target keywords in your product title, bullet points, and description.

Finally, make sure that your product descriptions are well-written and free of errors. Poorly written descriptions can turn off potential customers and lead to lost sales.

Encouraging Customer Reviews

Customer reviews are a critical part of the e-commerce experience. They provide social proof that your products are high-quality and can help convince potential customers to make a purchase. Encouraging customer reviews should be a key part of your Amazon and Walmart optimization strategy.

One way to encourage customer reviews is by sending a follow-up email after a customer makes a purchase. In this email, you can thank the customer for their purchase and encourage them to leave a review. Be sure to make it easy for customers to leave a review by including a link directly to the review page.

You can also incentivize customers to leave a review by offering a discount or free gift for leaving a review. Just be sure to follow Amazon and Walmart’s guidelines for incentivizing reviews, which prohibit offering incentives in exchange for positive reviews.


Optimizing your Amazon and Walmart listings is essential for reaching your target audience and increasing sales. By conducting keyword research, crafting compelling product descriptions, and encouraging customer reviews, you can take your online sales to the next level. Keep these tips in mind as you optimize your listings, and watch your sales soar.

Ankur K Garg

I have built brands that have earned $125MM+ in revenues and I was a pioneer in developing social media influencers in the early 2010s. Currently I am a SDC Nutrition Executive @WeMakeSupplements, Founder of #INTHELAB, Founder of YOUNGRY @StayYoungry, Zealous Content Hero, Award Winning Graphic Designer & Full Stack Web Developer, and a YouTuber.